By: Nate Otaba
The recent approval of a ₦18 billion investment by the Cross River State Government in Sustainable Tourism Transformation Initiatives is more than just a financial commitment; it represents a pivotal moment for the state’s tourism sector.
The focus on upgrading tourism destination sites such as the Ranch Resort, Kwa Falls, Marina Resort, and Tinapa Business and Leisure Resort is undoubtedly a step in the right direction. These locations are not just tourist destinations; they are symbols of Cross River’s natural beauty and cultural richness. By allocating funds for infrastructural improvements, government is signaling its understanding of the critical role that well-maintained facilities play in attracting visitors.
The rehabilitation of the Amber Tinapa Hotel and Studio Tinapa is particularly noteworthy. These establishments were vandalized in the endsars protest which saw the destruction of infrastructures in the State capital, and their revival could create much-needed jobs and bring back the overall tourist experience. Additionally, the planned construction of a new Pier Harbour is an exciting prospect that could open up new avenues for water-based tourism, making the State more appealing to diverse travelers.
Perhaps most compelling is the launch of the “Experience Calabar Tours.” This initiative promises to immerse tourists in the cultural tapestry of Cross River, offering them a chance to engage with local traditions and gastronomy.
The creation of a Heritage Market for Arts and Crafts is another forward-thinking component of this investment. By providing a platform for local artisans, government is investing in the preservation of traditional crafts while simultaneously boosting the local economy. This market could become a vibrant hub for both tourists and locals, celebrating the artistic spirit of Cross River.
However, sustainable tourism is not solely about attracting visitors; it is about enhancing the quality of life for residents and preserving the environment for future generations.
The ₦18 billion investment will undoubtedly transform the State’s tourism landscape and create a sustainable model of tourism that benefits everyone from local artisans to international tourists. The future of Cross River’s tourism industry is looking bright under the leadership of the peoples first governor, Sen. Bassey Otu.
